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Launch

The wait is over

Meet the calming Line-up,
Now in Korea
"Spend Less, Care More "

We believe caring for your skin shouldn’t come with unnecessary costs.

So we focus only on what skin truly needs, essential ingredients and real results, at a fair price for everyday care.

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Texture & Feel

Effortlessly Light, Always Fresh

Light. Fresh. Comfortable.
Fast-absorbing textures focused on ease, not heaviness.
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Good for every day

Easy Sunscreen

No sting. No stickiness. No white cast

Before You Decide

So, here’s the deal.

  • Yes.
    Every product is clinically tested multiple times and designed to feel gentle for daily use.

  • Yes.
    The formulas deliver balanced hydration while staying light and comfortable on skin.

  • Absolutely.
    All products are made for everyday morning and night routines.

  • Because we focus only on what skin truly needs and remove unnecessary costs.

"Spend Less, Care More "

Real feedback

Notes from the making

We really hope you enjoy using it as much as we enjoyed making it

Satisfaction : 10.0
Expectation : 10.0

Less excess. More care, every day!

We spent more time removing what wasn’t needed than adding new things. By refining the essentials, we aimed to deliver steady care at a price that feels reasonable. This is skincare meant to be used often, not saved for special moments.

Eunyoung

Brand Team

This toner is seriously amazing!

It’s so versatile, super hydrating, and still feels light on the skin. I really love how easy it is to use.

Jungin

Early Testers

Designed with care, meant to be used daily

Balance was our priority throughout development—how it feels, how it wears, and how it lasts. We tested it as part of our own routines, adjusting until it felt right from morning to night. Quiet support for the skin, day after day.

Rosa. S

Brand Team

Really loving this serum!!

It’s light and easy to apply, doesn’t feel tight at all, and my makeup goes on so much better!

Juhye

Early Testers

Easy to use, Easy to love

We wanted this product to feel approachable from the very first use. Nothing complicated, nothing overwhelming just gentle, reliable care that’s easy to reach for. If it feels natural to keep using, that’s enough.

Bomi

Brand Team

Made simple, so care feels natural

Instead of chasing bold claims, we focused on how the product feels in real life. Light textures, steady comfort, and no unnecessary steps. Something you can use without thinking twice.

Jisoo

Brand Team

So light and fresh :)

All the textures feel easy to use, and nothing feels tight on my skin, even as my skin gets drier with age.

LK

Early Testers

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Every product is backed by 4~6 clinical tests, so you can use it Drama-free .

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Sensitive Skin Irritation Test

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Deep Skin Hydration Improvement Test

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10-Layer Hydration Improvement Test

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In Vitro Eye Irritation Test

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SPF & UVA Protection Test

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Makeup Cleansing Efficacy Test